28 grams of happiness


After the huge success of 2017's design dinners, What will we eat in 2050?, food design studio THE EATELIER and chef PIPPENS teamed up once again for Dutch Design Week 2018. TThey experimented with happiness, and how to cultivate it through food.

Many questions were asked. Why do we like certain foods? Will healthy food make us feel happier? If so, how can we make healthy foods taste better? If depression and anxiety can be a result of an unhealthy intestinal flora, how can we improve that? And why is chocolate so tasty? Does it really make us happier? Can we define the taste of happiness by optimizing the flavor and the sensorial experience? Could we regard food as a drug, if we look at the impact it has on our brain? The big question: why does food make us so happy? What does it do to our brain? Can we anticipate the effects? Could we get happier and smarter by choosing the right things to eat?

By translating scientific research into the world of food, food design studio THE EATELIER & creative chef PIPPENS tried to answer these questions by creating an eye opening, educational, exciting, and sensorial lunch & dinner experience.

Surrounding the food experience was the exhibition 28 grams of happiness, curated by JUSTINE KONTOU.  The joyful, sensorial exhibition experimented with colours, shapes and materials to create an environment that also breng people to a positive state of mind. It presented how art and design can provoke a sense of wonder, luck, content and/ or gratefulness. Bringing the total experience to a complete journey through the pursuit of happiness.

Justine’s goal was to create a sensorial experience, that brought visitors into the “present moment”: a place where a person can nurture her/himself and share an exceptional experience with others.

From a holistic approach, Justine creates healthy interior concepts and spatial experiences to improve the well-being of people. By creating a natural environment with art and mindful design, senses are stimulated to bring people in their natural strength: a state in which the body functions in perfect harmony both physically and mentally.

A combination of circular, organic and geometric shapes in bright, cheerful and light colours were carefully selected. For example, work by design studio RIVE ROSHAN, who are known for their deep interest in colour, texture and materiality; STUDIO ROOS MEERMAN showed a multi sensorial installation with soft, tactile textures, which visitors could explore and studio ENRICHERS, known for their experiences based on neuroscience, enriched the exhibition with tools to stimulate movement and interaction.

Meet the curator and participating designers